MBA in One Day Audio Program

The MBA in One Day Audio Program holds 10 audio programs with the best ideas of only the best management gurus.

The following management thinkers are included: Stephen Covey, Peter Drucker, Eli Goldratt, Michael Hammer, Kaplan & Norton, Philip Kotler, Henry Mintzberg, Tom Peters, Michael Porter, and Robert Quinn.



The management thinkers who are included:


Stephen R. Covey

(1932-2012) studied at Harvard and earned his
Ph D at Brigham Young University, where he later taught for several years.

In 1984, he founded the Covey Leadership Center, now FranklinCovey. This company offers training on leadership all over the world, and works for both multinationals and known politicians.

Stephen Covey gained real fame only after 1989. That year, his book ‘The Seven Habits of Highly Effective People’ was published. In this book, he describes the features that are necessary for a successful and happy life. Worldwide, ‘The Seven Habits’ sold over fifteen million copies.

Peter F. Drucker

(1909-2005) is also called the guru of management gurus. Drucker was born in Vienna, and studied in Hamburg and Frankfurt, where he also worked as a journalist. After a short time in England, he moved to the US.

His first management book - after two sociological works - was ‘The Concept of the Corporation’ (1946), in which he advocated pioneering concepts such as decentralization and self-management among employees. Drucker originated or popularized ideas like: marketing, empowerment, the knowledge society, management by objectives, and corporate social responsibility.

Drucker died in 2005 in Claremont, California, where he taught for over thirty years at the business school that is named after him.

Eliyahu M. Goldratt

(1948-2011) gained international recognition as a management thinker after his book ‘The Goal’ was published in 1984. In this book, Goldratt introduced his Theory of Constraints (TOC). In the following years, he converted this theory into several books in various fields, including ICT, project management and marketing. In total, Goldratt’s books sold over five million copies in more than 20 languages.

Goldratt retired a few years before his death in 2011. During his retirement, he still gave lectures and advised companies that would commit to his insights for a longer period of time, among which were very large companies such as General Motors. He did this together with a worldwide network of Goldratt consultancies.


Michael Hammer

(1948-2008) caused one of the biggest management hypes ever: Business Reengineering. Hammer was educated as an engineer at Massachusetts Institute of Technology (MIT), and rose to be a professor at the same university.

His breakthrough came in 1993 with the book ‘Reengineering the Corporation’, which he wrote together with James Champy. This book sold as many as two million copies in 30 different translations. It gained Hammer a place on Time’s list of most influential Americans.

Hammer started his own consulting and training company, published several books, and gave lectures all over the world. He died in 2008.


Robert Kaplan & David Norton

devised the Balanced Scorecard. In less than ten years, the Balanced Scorecard developed into the most used instrument for performance management in the world.

Robert Kaplan is a professor of Leadership Development at Harvard Business School. He started his career as an electrical engineer and a researcher in the field of company processes. He spent much of his life improving measuring methods in companies.

David Norton succeeded in management consultancy. He was one of the founders of the consultancy group Nolan, Norton & Company, which later became part of accountancy and professional services firm KPMG. Nowadays, David Norton is director of Balanced Scorecard Collaborative, which he founded with Robert Kaplan.

Philip Kotler

(1931) has been a professor of Marketing at Kellogg School of Management, part of Northwestern University in Chicago, for several decades. He studied Economics at the same university, and earned his Ph D as an economist at Massachusetts Institute of Technology (MIT).

Kotler next began a scientific career, focusing on economics, mathematics and behavioral science, and eventually became the founder of ‘marketing’ as a field of study. Philip Kotler is the author of bestsellers like ‘Marketing Management’ and ‘Principles of Marketing’. Additionally, he published over 100 scientific articles, several of which won awards.


Henry Mintzberg

(1939) is a generalist in the field of management. He published on subjects such as management behavior, organizational structures, and various forms of strategy development.

In 1973, Mintzberg became known for his research into the daily behavior of managers. It showed that there is usually a big difference between what managers say and what they actually do. In his later books, Mintzberg continues to distill myths, and at the same time he helps the reader with new, clear insights.

For several decades now, Mintzberg has been a professor at McGill University in Canada. In addition, he is director of an international master’s program on management in practice.

Thomas J. Peters

(1942) is a management writer, advisor, columnist, and above all performer. He studied at Cornell and Stanford, and worked at McKinsey.

Ever since he wrote the book ‘In Search of Excellence’ with Robert Waterman in 1982, he has been world-famous. Peters has since advocated more entrepreneurship, breaking of old rules, and increased focus on people in the business world.

With his confrontational approach and his creative ideas, Peters has managed to reach a wide audience. His books have sold millions of copies around the world. He also gives dozens of well-attended seminars all over the world every year.

Michael E. Porter

(1947) is one of the most important management thinkers of our time. His ideas about strategy and competition are used in companies and business education worldwide.

Porter studied Aviation Technology and Business Administration, and then concentrated entirely on the subject of strategy. He is now the Bishop William Lawrence Professor at Harvard Business School.

His first book - ‘Competitive Strategy’ from 1980 - has been reprinted more than 50 times and translated into 17 languages. The most important reason that Porter’s work is so successful, is the clear, very practical approach that managers and entrepreneurs can benefit from immediately.

Robert E. Quinn

(1946) is a professor, researcher and writer. His work focuses on themes like leadership, change and positive organizational scholarship.

For over ten years, his book ‘Becoming a Master Manager’ has been required reading in a large number of management development programs. Additionally, Quinn published on subjects like culture change, empowerment and personal growth. Quinn is a professor in the field of Organizational Behavior and Human Resource Management at the business school of the University of Michigan.